Privacy Policy — Truelux Marketing, LLC

1) Who we are

Truelux Marketing, LLC provides marketing and software/web services.

Contact: For privacy requests, you can contact us at info@trueluxmarketing.com (or via the contact form on the Site).

2) Information we collect

A. Information you provide directly

We collect information you choose to provide, including when you fill out our contact form, request a quote, or communicate with us. This may include:

• First name and last name
• Email address
• Phone number (optional)
• Message content (optional)
• Reason for reaching out / category (e.g., Photos/Video, PrestoTMS, Custom websites, Something else)
• Any other information you include in your communications (e.g., timelines, property details, project constraints)

B. Information collected automatically (usage and device data)

When you use the Site, we (and our service providers) may automatically collect:

• Device and browser information (e.g., browser type, operating system, device identifiers)
• Log and usage data (e.g., pages viewed, clicks, referring/exit pages, timestamps)
• Approximate location (derived from IP address)
• Performance data (e.g., site load errors)

C. Cookies and similar technologies

We may use cookies, pixels, local storage, and similar technologies to:

• Keep the Site functioning
• Remember preferences
• Understand usage
• Measure marketing effectiveness (where applicable)

You can control cookies through your browser settings. If you disable cookies, some Site functionality may not work as intended.

3) How we use information

We use the information we collect to:

• Respond to inquiries and provide customer support (including scheduling, quoting, and project scoping)
• Provide and improve the Site and Services (including troubleshooting and performance monitoring)
• Communicate with you about requests, projects, service updates, and administrative messages
• Send marketing or promotional communications (where permitted by law). You can opt out at any time (see “Your choices”)
• Protect against fraud, abuse, and security incidents and enforce our terms/policies
• Comply with legal obligations and respond to lawful requests

4) Legal bases for processing (EEA/UK visitors)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process personal data under the following legal bases (as applicable):

• Consent (e.g., optional marketing communications where required)
• Contract (e.g., steps prior to entering a contract, providing requested services)
• Legitimate interests (e.g., responding to inquiries, improving services, securing systems)
• Legal obligation (e.g., tax, accounting, regulatory compliance)

5) How we share information

We do not sell your personal information in the traditional sense.

A. Service providers

We may share information with vendors and providers that help us operate our business, such as:

• Website hosting and infrastructure
• Form handling and email delivery
• Analytics and performance monitoring
• Scheduling, CRM, invoicing, and project management tools
• Professional advisors (legal, accounting)

These providers are authorized to use personal information only as needed to provide services to us.

B. Legal and safety

We may disclose information if we believe it is necessary to comply with law or legal process, protect rights, safety, and security of Truelux Marketing, our customers, or others, or investigate fraud, abuse, or security incidents.

C. Business transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction.

6) Data retention

We retain personal information for as long as reasonably necessary to respond to your inquiry, maintain business records (e.g., accounting/tax needs), comply with legal obligations, and resolve disputes and enforce agreements.

Typical inquiry/contact submissions are retained for a reasonable period to support follow-up and recordkeeping, unless you request deletion and we are not legally required to retain it.

7) Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

8) Your choices

A. Opting out of marketing emails

If you receive marketing emails from us, you can opt out by using the unsubscribe link (if included) or by contacting us. Transactional or service-related messages may still be sent.

B. Cookies

You can control cookies through your browser settings and, where implemented, on-site cookie controls.

9) State privacy rights (Texas and other U.S. states)

Depending on where you live, you may have certain rights regarding your personal data.

Texas (Texas Data Privacy and Security Act)

Texas residents may have rights to access, correct, delete, and obtain a copy of certain personal data, and to opt out of certain processing (such as targeted advertising, sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects), subject to applicability and exceptions.

To exercise applicable rights, contact us using the information in Section 1. We may need to verify your identity before fulfilling certain requests.

California (CalOPPA / CCPA-style disclosures)

If you are a California resident, you may have additional rights under California privacy laws. CalOPPA also generally expects a conspicuously posted privacy policy describing what is collected and how it’s shared.

Do Not Track / Global Privacy Control (GPC): Some browsers offer “Do Not Track” signals and/or Global Privacy Control. Because standards vary, we treat these signals in accordance with applicable law and our then-current capabilities.

“Do Not Sell or Share”: We do not sell personal information in exchange for money. If we engage in data sharing that is considered a “sale” or “sharing” under certain laws (for example, some forms of cross-context behavioral advertising), we will provide an opt-out mechanism as required.

10) Children’s privacy

The Site is not intended for children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us so we can take appropriate steps.

11) Third-party links

The Site may link to third-party websites or services. Their privacy practices are governed by their own policies, not this one.

12) Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will update the “Last updated” date above. If changes are material, we may provide additional notice on the Site.

Contact Form Privacy Notice

By submitting our contact form, you agree that Truelux Marketing, LLC may use the information you provide to respond to your inquiry and communicate with you about your request. For more information, see this Privacy Policy.